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| Consumer and technology changes drive the marketplace to become more relationship-oriented, the primary way to maintain market shares is to realign business strategies and become customer-centric.
Thus, strategic eCRM is critically important in company positioning in today's market.
Join the eCRM CDM Bootcamp: Leveraging on Customer Relationship Management Technologies Online and learn from industry experts!
In this workshop, you will learn: - How can companies leverage on eCRM for sales and marketing strategies
- Philippine and global cases for eCRM implementations
- Segmentation strategies for eCRM customer databases
- Crafting a content plan for your defined customer segments
- Going beyond using eCRM for sales and marketing, and using it as a competitive advantage
Date : June 27, 2013
Time : 1:30 - 8:00pm
Venue : AIM Conference Center | | | | Learn from industry experts!
|  | Jennifer Marquet
eCRM Director | CashCashPinoy
8-years experience in CRM & PRM Program Management AND global e-Commerce strategy. Former CRM Data Miner at 24h00.fr (A French Top 3 deal site). Former eCRM & ePRM Director at NetBooster France. Director of CRM, NetBooster Asia: local strategic implementations (e.g. KLM, Del Monte, Globe). Extensive knowledge of the Philippines environment & Asian Market. Specialization in statistics, survey & Data Analysis. Holds a degree in Statistics analysis from Pierre Mendes France University. | | |  | Lawrence Villegas
Digital and CRM Strategy Consultant | Entrepreneur
Digital and CRM Strategy Consultant | Entrepreneur LAWRENCE VILLEGAS is currently the President of TeamPlanu Inc. He was the Director for Digital CRM or Arc Worldwide Philippines Co. Inc. Prior to this, he was the Director for Digital CRM for Leo Burnett Manila, where he provided strategic consultancy, digital creative development and end-to-end digital production, and digital reputation management for clients such as Coke, Havaianas, McDonalds and Marlboro. | | | | Workshop Investment:
| Regular Rate: Php5,900+VAT (Php3,900+VAT only per person if you bring one or more friends/colleagues)
Early Bird Rate for Solo Participants Php4,900+VAT (up to June 15)
| For questions and clarifications, you may call us at 927 0096 or 0999 854 8081 or simply reply to this email. |
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