Entrepreneur.com.ph | Jun. 5, 2014 |Be a mobile marketing specialist.

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Compete on an international scale through mobile marketing! Hey Entrepreneur, According to Neilsen, a total of 30 million Filipinos are on Facebook and that almost half of this number (45%) access it through their mobile devices. A concrete evidence that Filipinos are becoming mobile-centric. If this is the case, your brand should be mobile-present too. Acquire mobile marketing mastery by learning from international industry experts from AdNear, Objective Asia, Telos Mediaworks, Mobext and more! Enrollment for the Mobile Marketing Academy still ongoing! Interested? Click here. The Mobile Marketing Academy reopens this June 25, 2014. Click here to learn more. Mobile Marketing Academy>>> WEEK 1 I. Mobile in society    1. Empowering the individual    2. Challenging businesses    3. Why should we care? II. Where We Are    1. Mobile landscapes across countries III. What Has Been Done    1. 10 Mobile case studies from MMA 2013 WEEK 2 IV. The Mobile Channels    1. SMS    2. Voice    3. Mobile Website    4. Mobile App WEEK 3    5. Mobile Display    6. Mobile Search    7. Mobile Social WEEK 4    8. Location-Based Marketing    9. Experiential Mobile Marketing    10. Mobile Commerce WEEK 5 V. Mobile Analytics    1. Challenge of Big Data    2. Alignment of Objectives to Metrics    3. Metrics VI. The Future is Mobile    1. Mobile devices of 2014    2. Trends: Where are we headed to? VII. Digital Marketing Planning Framework    1. Planning the platform    2. Creating the platform    3. Publicizing the platform    4. Analysis and optimization    5. Template Webinar 1. Introduction to the Mobile Marketing Academy  Speaker: Hans Eric Roxas-Chua, Co-director, International Institute of Digital Marketing Webinar 2: How Mobile is Shaping The World Today  Speaker: Rohit Dadwal, Managing Director, Mobile Marketing Association APAC Webinar 3. Value of Mobile to Businesses  Speaker: Mitch Villanueva, Smart Telecommunications Webinar 4. Reinventing SMS and Voice as a Strong Mobile Touchpoint  Speaker: Frans Beigstraaten, COO � APAC, BRANDTON Webinar 5. Mobile UX for Apps and Websites  Speaker: James Breeze, CEO, OBJECTIVE ASIA Webinar 6. Creating Display for Mobile  Speaker: Regina Goh, Regional Head of Sales, Millenial Media Webinar 7. Strategies of Social Media on Mobile  Speaker: TBA Webinar 8. Location Based Marketing*  Speaker: Shobit Shukla, Vice President, APAC, Date: Tuesday, July 22, 2014 Webinar 9. Mobile Commerce  Speaker: Arthur Policarpio, Mobext APAC Webinar 10. Cross-Channel Analytics  Speaker: J. Alfonso de Dios, CEO, TelosMediaWorks Date: Thursday, July 24, 2014 Webinar 11. Mobile Media Integration  Speaker: Leah Besa-Jimenez, Smart Make That Winning Move in Social Media Let's state the obvious: marketing your brand through social media is beyond crucial. One single move can either make or break your brand's image and reputation. And often times we see brands launch a marketing campaign and suffer a great deal of embarrassment just because they failed to understand what it's like to be doing business in social media.  Read full article here. Questions? Give us a call: 927 0096 or 0928 506 5382. or simply reply with your contact details www.mobilemarketingacademy.org

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